This is the first edition of the UP International Trade Show, though it has bigger aspirations in terms of reach, business, and prospects. It will showcase ODOP products, GI-Tag products, and a whole lot of other products that are created and manufactured across Uttar Pradesh and that have immense potential to be marketed globally. In the show, worthy products will find B2B and B2C buyers from India and abroad, and other stakeholders including the state govt. agencies will chart the path for making the most of it for all.